About Aura Group
Aura Group is a premier, full-service hospitality and
events organization operating across Vietnam. We
deliver integrated solutions that span the full spectrum of
hospitality — from F&B business setup and management to
luxury event production, entertainment, and sophisticated
lifestyle experiences.
With over five years of experience in Vietnam’s vibrant but complex market, Aura has built a reputation for professionalism creativity, and seamless execution. Our mission is to establish Aura Group as a one-stop partner for hospitality, events, and entertainment — delivering world-class standards with local expertise.
F&B Business Setup for
Foreign Investors
End-to-end assistance with licensing, visas, construction sourcing, supplier negotiations, and compliance. We streamline Vietnam’s often opaque administrative processes, ensuring smooth and efficient market entry.
Branding & Marketing Services
Complete branding, menu development, digital identity creation, and strategic marketing campaigns utilizing influencer partnerships and local activation.
Operational Excellence
Custom menu creation, staff training focused on quality and service, and recruitment solutions connecting clients with qualified professionals.
Strategic Partnerships & Investment
Investment Matchmaking: Facilitating partnerships between expatriate investors and Vietnamese F&B operators seeking capital, including due diligence, structuring, and compliance support.
Business Sales Support: Managing the sale of existing F&B businesses from valuation to transaction completion, including all legal and regulatory processes.
Flexible Partnership Models: Services can be arranged through fixed fees or equity-based partnerships, aligning with client goals and budgets for ultimate flexibility.
Why Aura Group?
Vietnam’s hospitality landscape is full of opportunity — but success demands local expertise, precision, and trust.
At Aura Group, we combine global connections with trusted partnerships, blending local insight and discreet excellence to deliver results that endure.
Our approach is driven by an innovative vision and a deep understanding of what defines meaningful hospitality experiences.